Our Story

Where it Began

This didn’t start with a business plan.

It started with a question:

What role are women really playing in wine today?

For generations, winemaking has largely been passed down through paternal lines. Land, knowledge and opportunity were often inherited, not equally accessible.

But something is changing.

And that curiosity became the starting point.

 

A Different Perspective

Alongside this, Dan's professional career was spent working in large organisations, supporting supplier diversity, and helping create opportunities for underrepresented businesses.

He saw first-hand how:

• access shapes outcomes
• diversity drives innovation
• different perspectives lead to better results

That thinking carried into wine.

Because wine, like any industry, reflects the people within it.

What Dan Saw in Catalonia

Living in Catalonia brought everything together.

Dan met women who were not only making wine, but reshaping how it’s done.

They weren’t following tradition for the sake of it.

They were bringing knowledge from other worlds:

• engineering
• nutrition
• pharmaceuticals

Applying this in ways that felt both:

deeply considered
and quietly innovative

 

A New Kind of Winemaking

This showed up in the wines themselves.

Not overworked.
Not manipulated.
Not designed to fit a formula.

Instead:

• biodynamic and sustainable farming
• ancient techniques like amphora
• natural fermentation
• balance, not control

The result is wine that feels more alive.
More connected to where it comes from.

 

More Than Just Wine

But what stood out most wasn’t just the wine.

It was the way these producers built community.

Collaboration over competition.
Shared knowledge.
Support across vineyards and regions.

Wine became:

a connector
a shared experience
a way of bringing people together

 

Why Served By Regal Exists

Served By Regal is a reflection of all of this.

A curated collection of wines that are:

• rooted in place
• made with intention
• shaped by people who see wine differently

Our Pillars

Everything we do is guided by four ideas:

Mindfulness	Sense of Place	Women Winemakers	Connection & Community
Wines made with minimal intervention, allowing them to evolve naturally.	Indigenous grapes. Mediterranean terroir. Wines that reflect where they come from.	Championing female producers bringing new energy and perspective.	Wine as something to be shared, not just consumed.

 

The Invitation

This is not about finding the “perfect wine”.

It’s about experiencing wine differently.

Slowing down.
Noticing more.
Sharing it with others.

Because when you change how you experience wine,
everything about it changes.